Answers to your data questions
Ask about reach, conversions, revenue or customer churn. Brian analyses the available data. Continue the conversation in the same chat without having to work through every table yourself.
Book a demo Meet Brian
Your AI data analyst for marketing.
Which campaigns deliver results? Which content works? Where is there room to grow? Ask Brian and get insights from your marketing data.
Brian analyses connected data sources, compares performance and creates reports. Your marketing team spends less time collecting numbers and more time making informed decisions.
Questions in plain language · Scheduled reports · Available 24/7
Marketing data analysis with AI
You have the numbers. Brian helps you use them.
Your marketing data is spread across ad platforms, social media, your website and your online store. Finding an answer often means opening several systems. Brian brings the connected data together and helps you investigate the results.
Insights across channels
Compare ad performance with website behaviour and sales data. Investigate which channels contribute to your goals and where the numbers differ.
Marketing reports on a schedule
Ask Brian to run an analysis every week or month. Receive the update at the agreed time. Request a PDF report or CSV file to share or analyse further.
From content to revenue
What does your team want to know?
A good analysis starts with a specific question. State the topic, period, result you want to measure and preferred format.
For example, a short explanation for your team, a detailed report or an export for Excel or Google Sheets.
Content and social media
“Which Instagram posts received the most interactions in the past 30 days? Compare our performance with the selected benchmark.”
Advertising and conversions
“Which Google Ads keywords generate the highest conversion value? Compare this month with last month.”
SEO and search visibility
“Which keywords have many impressions, rank between positions 4 and 10, and receive relatively few clicks?”
Online store, email and subscriptions
“How did revenue change this quarter?” Or “What is the net growth of our subscriber base?”
Your data as the foundation
One AI data analyst for your marketing channels.
NXTLI connects the relevant data sources. Brian analyses the data available to your organisation. During setup, we agree which connections and analyses your team needs.
Organic social media
Instagram, Facebook, TikTok, YouTube and X. Insights into reach, interactions, posting times and performance against a selected benchmark.
Paid campaigns
Meta Ads, Google Ads and TikTok Ads. Analysis of campaigns, keywords, images and videos. Investigate which ads perform well and where performance is declining.
Website and search engines
Google Analytics 4 and Google Search Console. Insights into traffic, landing pages, conversions, keywords and opportunities to improve search visibility.
Sales, subscriptions and email
WooCommerce, connected subscription data and Copernica. Analysis of revenue, orders, customer churn, click behaviour and growth of your email database.
Connections and features vary by setup and package. Competitor data on ad reach and spending provides estimates, not exact figures.
Part of Marketing AI Team
An analysis becomes useful when you know your goals.
More reach matters when it contributes to your goals. That is why the Marketing Brain connects your marketing data with your organisation’s strategy, audiences and knowledge.
Within Marketing AI Team, Brian uses that context for analysis and advice. People and other AI teammates work with the same foundation. Insights become more relevant to the decisions your team needs to make.
Explore the Marketing Brain
For marketers and their teams
A marketing data analyst within reach.
Brian helps marketing managers, content teams and e-commerce teams that regularly have questions about their results. Team members with less experience in data analysis also ask questions in plain language.
Work with Brian in Slack, Teams, ChatGPT, Claude or the Marketing AI Team platform. Define which data each user can access. Your setup determines which features are available in your workspace.
Your team stays in control
Brian supports the analysis work. Your team reviews important conclusions and decides the next step. Good data, clear definitions and checking results remain essential.
A difference between two channels does not prove a cause. Ask Brian for the data and calculations behind a conclusion when it affects your budget or strategy.
How to get started
From your question to the first analysis.
- 1
Discuss your goals
During a demo, share your team’s questions and the systems you use.
- 2
Connect your data
NXTLI sets up the agreed connections, access permissions and workspace.
- 3
Work with Brian
Run your first analyses and schedule the reports you need regularly.
Frequently asked questions
More about AI and marketing data analysis.
What is an AI data analyst for marketing?
An AI data analyst for marketing uses artificial intelligence to analyse marketing data. Brian retrieves data from connected sources, compares results and answers questions in plain language. He also creates reports that you can schedule.
How does Brian differ from a marketing dashboard?
A marketing dashboard displays numbers and charts. Brian helps you investigate those numbers. Ask a question, choose a period and receive an analysis. Then ask a follow-up question or request a report. Brian works alongside NXTLI’s dashboards.
How does Brian differ from a standalone AI chatbot?
Brian works with marketing data from your connected systems. You do not need to upload files every time. Within Marketing AI Team, the Marketing Brain connects that data with your organisation’s goals and marketing guidelines.
Which data sources does Brian analyse?
Depending on your setup, Brian analyses organic social media, Meta Ads, Google Ads, TikTok Ads, Google Analytics 4, Google Search Console, WooCommerce, subscription data and email data from Copernica. Availability and depth depend on the connected systems and available data.
Where does my team work with Brian?
Brian is available through Slack, Teams, ChatGPT, Claude and the Marketing AI Team platform. During setup, we agree which workspace and features fit your team.
Does Brian replace a human marketing data analyst?
Brian supports day-to-day analysis and makes insights accessible to more people in your team. People remain responsible for interpretation, checking important results and making decisions. Complex measurement questions also require human expertise.
How reliable are Brian’s analyses?
Quality depends on the available data, definitions and context. Clearly state what you want to know and the period you mean. Ask for the data and calculations behind important conclusions. Different measurement systems may show different results; a correlation does not automatically prove a cause.
How much does Brian, the AI data analyst, cost?
The cost depends on the data sources, users and support your team needs. During a demo, we discuss the setup and suitable package. You will know which analyses and reports are available for your organisation.
Explore Brian for your marketing team
What will you ask first?
See how Brian helps your team with marketing analysis and reporting during a demo. Discuss the data sources and setup that fit your organisation.