Strategy sits still
Your direction is set out in a document that few people use in their daily work.
From separate AI tools to one Marketing AI Team.
People and specialist AI teammates work with one Marketing Brain. With the same strategy, shared knowledge and up-to-date marketing data.
✓ One Marketing Brain, everywhere✓ Strategy and data connected✓ Your team stays in control
Your Marketing AI TeamLive
BrianData analyst
AnalysesPiaContent planner
PlansLisaContent specialist
Writes✦
One Marketing BrainStrategy · Data · Knowledge · Brand
Brian has spotted a change
Your organic reach is changing. Shall I investigate which topics are behind the change?
More AI tools will not bring your scattered knowledge together.
The pieces are often already there. But strategy, knowledge, data and execution do not yet work together.
Data stays separate
Insights stay in dashboards and reach the people doing the work too late.
AI knowledge gets locked away
Useful conversations stay in personal accounts and separate instructions.
The manager checks everything
Explaining things again, checking the work and bringing separate outputs together.
The Marketing Brain connects the knowledge your team works with.
It brings together strategy, audiences, your brand story, knowledge, content, data and results. People and AI teammates work with the same up-to-date context.
- One shared source of truthShared instructions and one current version.
- Up-to-date strategy and dataInsights reach the teammate who needs them to take the next step.
- People stay in controlAI proposes and carries out tasks. People review and decide.
One Marketing Brain. Your choice of workspace and AI model.
Work where you already work
Use the same Marketing Brain in Slack, Teams, Claude, ChatGPT and the Marketing AI Team platform. One teammate uses Claude, another uses Teams and an external partner uses ChatGPT. Everyone works with the same knowledge, guidelines and context.
One Marketing Brain remains your shared foundation, wherever your team works.
The right AI model for each task
Each AI teammate uses the model that best fits its tasks. That may be one model or a combination. When model quality or your needs change, we adjust the choice.
You are not tied to Claude, ChatGPT or a single provider.OpenAIAnthropicGemini
AI changes the work and the roles in your team.
Marketers spend more time directing the work. AI teammates take on preparation and execution. People oversee direction, quality and decisions.
People set the direction
- Set goals and priorities
- Review quality and nuance
- Validate strategy and decisions
AI teammates keep work moving
- Analyse and prepare work
- Create proposals and alternatives
- Carry out agreed tasks
The Marketing Brain keeps the work connected
- Gives everyone the same context
- Connects strategy with results
- Records lessons and agreements
The result is fewer rounds of corrections, faster execution and more time for decisions that need human attention.
One focused content strategy for people and AI.
The internationally recognised Content Impact Model connects your business goals with audiences, content and measurable results. It gives people and AI teammates a shared direction.
1DirectionWhy, how and what
2AudiencePersonas and the fan journey
3ContentStory, topics and formats
4ImpactDistribute, measure and improve
Mischa helps you develop and validate each part. Your strategy becomes active input for your Marketing Brain, rather than a document that gets filed away.
“
Michiel Schoonhoven and Denis Doeland from NXTLI (the Netherlands). Their Content Impact Framework is one of the best content marketing models I’ve seen.
Daily insightBrian spots what changes
He investigates the change in the context of your goals and suggests a practical next step.
Many marketing teams are missing a data analyst.
A dashboard shows what happened. Brian reviews the data every day, looks for changes and turns the numbers into advice your team can act on.
- Daily insight into opportunitiesNo need to wait for the next report.
- Answers in the context of your goalsUnderstand what the numbers mean for your organisation.
- Insights for your whole teamPia, Charlie and other teammates use them in their work.
Meet the specialists working alongside your team.
Each AI teammate has its own specialism. They all share the same Marketing Brain.
Brian
Data analyst- Analyses performance
- Spots opportunities
- Answers data questions
Pia
Content planner- Builds content plans
- Keeps the fan journey in focus
- Connects people and tasks
Lisa
Content specialist- Writes in your style
- Adapts content for each channel
- Learns from results
Charlie
Conversion specialist- Analyses visitor behaviour
- Finds obstacles in the customer journey
- Improves pages and conversions
Martine
NeurocopywriterCertified by Martin van Kranenburg
- Uses neurocopywriting to encourage attention and action
- Writes for people, search engines and language models
- Keeps content current, original and reliable
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Your next teammate?
Add specialists in SEO, conversions, advertising or customer service.
Explore the optionsHow your Marketing AI Team gets to work.
Feed the Marketing Brain
Connect existing documents, your website and data sources. Or build your strategy step by step with guidance.
Define roles and permissions
Decide who can view, edit and approve. AI works within those permissions.
Put AI teammates to work
Work in the platform, Slack, Teams, ChatGPT or Claude with the same context.
Learn from results
Data and feedback feed the brain. Each new analysis and output benefits from what you have learned.
Free webinar · 30 October 2026 · 12:00–13:00 CET · in Dutch
Your new AI marketplace ads specialist.
Discover how Brian, your AI data analyst, and your new AI marketplace ads specialist help you focus on profit. Michiel Schoonhoven and Kevin van der Eijk show you how it works.
Join the waitlist.
Over the coming months, we are setting up the full Marketing AI Team with a small group of organisations. Sign up to hear when a place becomes available.
- Be the first to hear about available places
- Updates on AI teammates and the Marketing Brain
- No obligation when you sign up
Book a demo.
See how the Marketing Brain, Brian and the other AI teammates work together for your organisation.
More capacity with your existing team.
For organisations that want AI to become a working part of their marketing team.
Marketing teams
Work faster and more consistently, with data informing your decisions.
Business owners
Work alongside specialists without hiring someone for every role.
Marketing agencies
Give clients their own Marketing Brain and grow your services.
Where should your Marketing AI Team start?
Explore the roles, data sources and support that fit your organisation during a demo.